And now, a not-so-special message from Elecare

Two words: Marketing fail! I recently received the following (clearly heartfelt) email from a representative of Elecare. "Dear Amber, I've been following your blog and have enjoyed keeping up with your notes about Stella.  I'm glad to see that EleCare®* has been helpful, and I'd love to hear more of your story. What was your journey with Stella?… Continue reading And now, a not-so-special message from Elecare

Another copy qualm (little girls as decor)

That anxiety-inducing daily deal site I recently mentioned has done it again. Being a copywriter myself, you'd think I'd avoid tearing apart some other copywriter's work. But apparently that is not the case. I've written for many fabulous clients but I've also written passionate, emotive copy about cat-themed chip clips and Cinnabon. So I'm not… Continue reading Another copy qualm (little girls as decor)