Prom bomb, un-edited because I’m not sure I can survive re-reading it

Recently, after complaining on Facebook about how a prom-related copywriting project evoked cringe-inducing memories, a friend from across the globe presented something of a dare. He said that if I agreed to write about my prom horror story, he'd share his as well. Kind of like "I'll show you mine if you show me yours,"… Continue reading Prom bomb, un-edited because I’m not sure I can survive re-reading it

And now, a not-so-special message from Elecare

Two words: Marketing fail! I recently received the following (clearly heartfelt) email from a representative of Elecare. "Dear Amber, I've been following your blog and have enjoyed keeping up with your notes about Stella.  I'm glad to see that EleCare®* has been helpful, and I'd love to hear more of your story. What was your journey with Stella?… Continue reading And now, a not-so-special message from Elecare

Another copy qualm (little girls as decor)

That anxiety-inducing daily deal site I recently mentioned has done it again. Being a copywriter myself, you'd think I'd avoid tearing apart some other copywriter's work. But apparently that is not the case. I've written for many fabulous clients but I've also written passionate, emotive copy about cat-themed chip clips and Cinnabon. So I'm not… Continue reading Another copy qualm (little girls as decor)

Stella’s Easter Basket, with a side of drug-addicted squirrel

Easter has already been a source of fun! We hung eggs on the magnolia tree out back. Stella really got into the activity, but that was just the start. Each day, we've watched squirrels do battle with our cheap Easter ornaments. Comedy gold! Picture a determined, acrobatic squirrel, with that signature manic energy, suspended from… Continue reading Stella’s Easter Basket, with a side of drug-addicted squirrel

Humanity’s Awakening: Pink toenails on boys and media tantrums are all good

As someone who owns a gorgeous multi-hued J.Crew scarf and wears it every single day as evidence that she has, in fact, not "given up" and abandoned herself, I am a fan of the company. Once in a while, the kids catalog features uber stylish children in glasses, and they even sell kids' frames. So… Continue reading Humanity’s Awakening: Pink toenails on boys and media tantrums are all good